divert

divert
divert di‧vert [daɪˈvɜːt, d- ǁ -ɜːrt] verb [transitive] COMMERCE
to spend money or make an effort in a new area of business or a new product:
divert something into

• The company should divert more resources into research.

* * *

divert UK US /daɪˈvɜːt/ verb [T]
► to use something such as money for a purpose that is different from the main one or the one that was originally planned: divert sth to sb/sth »

Mutuals tend to pay out more than quoted insurers because they do not have to divert a chunk of their profits to shareholders.

 divert sth from sth to/into sth »

The company is to divert resources from its traditional retail interiors operation into its furniture business.

► to take a person's or people's attention away from something so that they think about something else: »

The news of his appointment diverted attention from a 20% fall in pretax profit.

► COMMERCE to sell goods or services in a different place from the place where it was planned that they should be sold: »

If you see a hair care product that you think may be an illegally diverted product, call the brand manufacturer right away.

► TRANSPORT to change the way that goods are sent or the place that they are sent to: »

Many of the shipments have been diverted from air to rail.

 »

Shipping lines were considering diverting their vessels to other major Japanese ports to unload cargo.

► COMMUNICATIONS to arrange for phone calls to go directly to another number: »

A phone can be set to divert a call when the line is busy.


Financial and business terms. 2012.

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Look at other dictionaries:

  • Divert — Di*vert , v. t. [imp. & p. p. {Diverted}; p. pr. & vb. n. {Diverting}.] [F. divertir, fr. L. divertere, diversum, to go different ways, turn aside; di = dis + vertere to turn. See {Verse}, and cf. {Divorce}.] 1. To turn aside; to turn off from… …   The Collaborative International Dictionary of English

  • divert — di·vert /də vərt, dī / vt 1: to turn from one course or use to another funds illegally divert ed 2: to place (a defendant) under a diversion di·vert·er n Merriam Webster’s Dictionary of Law …   Law dictionary

  • divert — [v1] turn a different direction alter, avert, change, deflect, modify, pivot, redirect, sheer, swerve, switch, turn aside, veer, volte face, wheel, whip, whirl; concepts 187,213 Ant. be direct, keep to, maintain, stay divert [v2] amuse, entertain …   New thesaurus

  • Divert — Di*vert , v. i. To turn aside; to digress. [Obs.] [1913 Webster] I diverted to see one of the prince s palaces. Evelyn. [1913 Webster] …   The Collaborative International Dictionary of English

  • divert — early 15c., from M.Fr. divertir (14c.), from L. divertere to turn in different directions, blended with devertere turn aside, from dis aside and de from + vertere to turn (see VERSUS (Cf. versus)). Related: Diverted; diverting …   Etymology dictionary

  • divert — 1 *turn, deflect, avert, sheer Analogous words: bend, *curve, twist: deviate, digress, diverge, *swerve, veer: *change, alter, modify Contrasted words: fix, *set, settle: absorb, engross, * …   New Dictionary of Synonyms

  • divert — ► VERB 1) cause to change course or take a different route. 2) reallocate (a resource) to a different purpose. 3) draw the attention of; distract or entertain. DERIVATIVES diverting adjective. ORIGIN Latin divertere turn in separate ways …   English terms dictionary

  • divert — [də vʉrt′, dīvʉrt′] vt. [ME diverten < OFr divertir < L divertere: see DIVERSE] 1. to turn (a person or thing) aside from a course, direction, etc. into another; deflect 2. to distract the attention of 3. to amuse; entertain SYN. AMUSE …   English World dictionary

  • divert — di|vert [daıˈvə:t, dı US ə:rt] v [T] [Date: 1400 1500; : Old French; Origin: divertir, from Latin divertere, from vertere to turn ] 1.) to change the use of something such as time or money divert sth into/to/(away) from etc sth ▪ The company… …   Dictionary of contemporary English

  • divert */ — UK [daɪˈvɜː(r)t] / US [dɪˈvɜrt] / US [daɪˈvɜrt] verb [transitive] Word forms divert : present tense I/you/we/they divert he/she/it diverts present participle diverting past tense diverted past participle diverted 1) to make something move or… …   English dictionary

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